Welcome to BookConsumer.com brought to you by Nielsen Market Research
The publishing industry’s exclusive resource for understanding consumer book buying behavior.
What can we learn about book consumers in an increasingly digital world?
Nielsen Market Research is made up of unique business intelligence tools that help you understand book consumers, such as demographics, and book purchase preferences, while providing insight into their book buying behaviors and book shopping occasions.
Our experienced analysts will help you ask the right questions and analyze the data to provide actionable and accurate results for your business. Nielsen Market Research helps publishers and booksellers discover and analyze the book buying behavior of consumers, to better inform business decisions.
Nielsen Market Research attempts to not only better understand who the American book buyer now is, but how their purchase behavior and attitudes toward digital and print books are changing. Use this accurate, reliable, and actionable data, and put it to work immediately.