First published on http://www.mediabistro.com.
Bowker has released a new survey focused on the demographics of readers who purchased a copy of Fifty Shades of Grey by E L James. According to the research, 20 percent of these book buyers were male in the United States and 30 percent were male in the UK.
All the data was drawn from Bowker Market Research’s Books & Consumer US monthly tracker survey, analyzing a representative sample of 6,000 U.S. book buyers every month. Here’s more about the U.S. survey:
buyers of the Fifty Shades books are more likely to be women, live in the Northeast, and have a significantly higher household income. They read fewer paperbacks and more digital books versus last year and are especially likely to use a hand-held device such as a Kindle. Their purchase of a 50 Shades book was more likely to planned — just 11 percent were whims – and oh yeah, nine out of ten times the purchase was for “pleasure/relaxation,” but it’s worth noting that an intriguing one percent were purchased for “work/career” reasons.