January 23rd, 2012

“New Stats: Kids Find E-Books ‘Fun and Cool,’ But Teens Are Still Reluctant” by: Laura Hazard Owen

The children’s and young adult e-book market faces special challenges not shared by the adult market, new research shows. And teens are slow to adopt e-books, in part because they do not see e-books as a social technology and they think there are too many restrictions on sharing digital titles.

The new data comes from two online surveys conducted by RR Bowker’s PubTrack Consumer in October and November. Bowker surveys a panel of 20,000 book-buying men, women and teens on an ongoing basis. This data is from two surveys conducted online in October and November 2011—one of 1,000 parents of children ages 0 to 12, and one of 1,000 13- to 17-year-olds. It was presented at Publishers Launch Conferences’ “Children’s Publishing Goes Digital” this morning.


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