January 24th, 2012
“E-Book Bummer: Growth Slower Than Thought—‘Incremental, Not Exponential” by: Laura Hazard Owen
Last year was widely perceived to be a year of outrageous e-book growth, but some new research suggests otherwise. According to new data from Bowker and the Book Industry Study Group, the number of book buyers who also purchased an e-book increased by 17 percent in 2011, compared to 9 percent in 2010 – well below the 25 to 30 percent growth that some had hoped for.
To be sure, this growth varied by genre, noted Bowker’s Kelly Gallagher at Digital Book World this morning. (Bowker conducted this research with the Book Industry Study Group.) E-books now make up 26 percent of adult fiction purchases, compared to 11 percent of children’s book purchases and 3 percent of cookbook purchases.