January 26th, 2012

Apple Announces Efforts to ‘Reinvent’ Textbooks by: Nancy K. Herther

In an effort to “reinvent” textbooks, Apple unveiled a suite of tools and resources geared to the K-12 education market on Jan. 19 at New York’s Guggenheim Museum . In the first major product announcement since the passing of Steve Jobs, the new products were introduced by Philip Schiller, Apple senior vice president of Worldwide Marketing. “With 1.5 million iPads already in use in education institutions, including over 1,000 one-to-one deployments, iPad is rapidly being adopted by schools across the U.S. and around the world,” he noted.



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