First published on http://aimewarnercableego.blogspot.com/2014/04/according-to-nielsen.html
Sound, Nielsen’s report cablevision channel guide that tracks point-of-purchase music sales across real and digital sources, was released today, and finally gives some rays of hope for the beleaguered music industry. The midyear sales data show that, among other things, for the first time since 2004, album sales actually in the first half of this year. Now, before you fall off your chair, the total album sales were only up 1%, so it’s cablevision channel guide not like selling the roof blew off, but at least they are not plummeting.
Yes, according to Sound 155.5 million albums sold in the U.S. in the first six months of 2011, compared with 153.9 million albums sold at this time last year, in that slim 1 percent hike. Of course, when one single track downloads (generally, 10 songs is the equivalent of an album) the number of albums sold come with 221.5 million, resulting in an increase cablevision channel guide of 3.6 percent .
I’m going to say these figures are not exactly something “to write home about”, but for an industry that acted like a petulant child in the face of the digital revolution, it may very well be something to write home about. For 2004, the album sales every year since 1999 has declined. Which of course happened with Napster established the same year. While this may be a coincidence to be. And at that point, thought to be the catalyst for the bump in music sales data? Yup, it’s the sale of digital music.
According to Nielsen, “digital album sales by 19 percent through the first six months over 2010 and the rate of new sales record set at the end of the year.” More than 660.8 million digital units sold in the first half of 2011, an increase of 11 percent from the summer of last year.