First published on http://www.hollywoodreporter.com/
The big showdown this fall is between Lena Dunham’s Not That Kind of Girl and Amy Poehler’s Yes Please, both of which are aiming for a slice of the lucrative Bossypants pie (Tina Fey’s book has sold more than 2.5 million copies since its 2011 debut). Each garnered a big advance (an eye-popping $3.7 million for Dunham, low seven figures for Poehler) and huge amounts of publicity. The result? A virtual tie. Dunham sold 38,000 copies during the first week after her book’s Sept. 30 release, and Poehler moved 37,000 copies after her book’s Oct. 28 release, according to Nielsen BookScan. Both numbers are on par with Fey’s first-week sales of 38,000. The Christmas season will be a big tell to see whether either can keep pace with Fey, who moved 1 million copies her first year alone.