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Apple iTunes music sales down, so what next for Beats Music?

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First published on http://www.theguardian.com

 

The Wall Street Journal is responsible for the latest claim on that score, reporting that music sales on the iTunes store “have fallen 13% to 14% world-wide since the start of the year”, representing a much faster decline than in 2013.

Although the statistic is startling, the trend is no surprise within the music industry. Earlier in October, figures released by Nielsen – the company that tracks music sales in the US – revealed that download sales had fallen 12.9% there in the first nine months of 2014.

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