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Apple won’t shut down Beats Music, but it will probably revamp it (+video)

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First published on www.csmonitor.com

 

Apple’s acquisition of Beats was an attempt to gain a stronger foothold in online music streaming. Music streaming is an industry worth almost $1 billion globally. In 2013, users streamed 118 billion songs, according to Nielsen. Thirty percent of online consumers stream music and a fifth of those pay for the services, states a report by the research group Midia. The report predicted that ”streaming and subscriptions will grow by 238 [percent] on 2013 levels to reach $8 billion in 2019.”

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