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Apple’s Beats Acquisition is Looking Even More Brilliant

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First published on www.dailyfinance.com

Apple’s decision to acquire Beats looks great in the face of declining digital music sales. A recent report from Nielsen reveals that music downloads continue to wane — compared to the first six months of last year, digital track sales are down 13%.

Nielsen singled out on-demand streaming services as a key factor in the decline of digital downloads. Adding Beats (and its subscription-based music service) should help Apple compete in that arena, as it continues to fend off competition from devices powered by Google’s  Android operating system.

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