Home > Media Mentions > As online shopping booms, big brands like Canon and Samsung turn to e-tailers for consumer insight

As online shopping booms, big brands like Canon and Samsung turn to e-tailers for consumer insight

The Economic Times

 

First published on http://articles.economictimes.indiatimes.com/

 

Consumer electronics companies, smartphone makers, apparel and lifestyle brands are increasingly sourcing consumer data research from e-commerce firms on the back of rapid growth of online shopping and product searches in the country, pitting the likes of Flipkart and Snapdeal against market research firms such as Nielsen and GfK.

“Big data gathering has been a key goal for major e-commerce players. Now that a significant data has been gathered, companies have started mining insights and actions from this big data,” said Sachin Oswal, co-founder and chief operating officer of e-commerce firm Infibeam.

Read full story.

This entry was posted in Media Mentions and tagged , , , , , , , , , , . Bookmark the permalink.

Comments are closed.