First published on http://globalnation.inquirer.net
Nielsen, a leading provider of information and insights into what consumers watch and buy, released a new report August 19 on how Asian Americans consume music and music brands.
“Listen Up: Music and Multicultural Consumer,” the latest report from the company’s Diverse Intelligent Series on multicultural consumers shows that at 19 million, representing about six percent of the U.S. population, Asian Americans are increasingly shaping the music market and creating new and innovative ways to discover, buy and share music.
Asian Americans, African-Americans and Hispanics account for 31 percent of the total spending on. On average, these multicultural consumers spend $7 more on music than the total market.