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Bang for the book


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First published on http://timesofindia.indiatimes.com/


Overall sales of books in India too are growing -data from a defined retailers’ panel compiled by Nielsen BookScan suggests that the book market grew by 11% in volume and 23% in value in 2013 as compared to 2012 – indicating people haven’t just increased book buys, but are willing to pay more too. The demand has led publishers to redefine what constitutes a bestseller, from 10,000 copies sold to 50,000.


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