First published on http://www.bookbusinessmag.com/.
Bowker’s Carl Kulo kicked things off with his presentation, “The State of Higher Ed Publishing: By The Numbers.”Among the nuggets in his information-rich presentation, culled from the results of Bowker’s PubTrack Higher Ed, were:
• After growing steadily from 2006 through 2012, the college textbook market has leveled off a bit in recent years, hovering around $7.4 billion in total sales
• The price of new textbooks is rising ($82.17 in 2012) while the price of used textbooks is holding steady at around $60
• Around 2/3 of units sold are new, a figure that’s remained fairly constant, as has the fact that that figure accounts for approximately ¾ of textbook dollars sold
• Print textbooks still account for the majority of units and sales, with pure digital sales (i.e. not bundled with print) barely registering, despite the average price of a digital textbook being $4 lower than print ($65 vs. $61)