Home > Media Mentions > Book Buzz: Parents have attachment to print, study says

Book Buzz: Parents have attachment to print, study says

Image result for usa today logo

First published on www.usatoday.com

 

Parents who buy books for their children have an attachment to print vs. e-books, a new Nielsen study has found.

“While technology continues to shift the way we interact with content generally, parents still attach a high level of importance to print — in some cases they even report a higher level of attachment to print than their actual buying indicates,” according to Nielsen.

Read full story. 

This entry was posted in Media Mentions and tagged , , , , , , . Bookmark the permalink.

Comments are closed.