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Book Consumers by the Numbers: A Different Spin


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Publishers Weekly reported Bowker’s “Book Consumers by the Numbers” data from last week’s Digital Book World conference, and it’s been interesting to see how people use the numbers to push their pet narratives about the state of the industry.

Here’s a few twists I’d focus on if I was running a book publishing company and trying to figure out where the opportunities are:

60 Percentage of book buyers who are female
40% are men, an underserved tertiary market with growth potential.

28 Percentage of book buyers 55 or older
72% are 54 or younger. Older buyers most likely spend more, but are going to spend zero much sooner. What’s your long game?

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