First published on http://beyondthebookcast.com.
For guidance on best practices in metadata, CCC’s Chris Kenneally turned to Bowker, the world’s leading provider of bibliographic information and management solutions for publishers, booksellers, and libraries. In a world where brick-and-mortar bookstores are vanishing like white rhinos or blue whales – explains Rebecca Albani, Bowker Publisher Relations Manager – the challenge and burden for metadata about books is to drive first discovery, then sales.
“When you’re sending your data out, you want to make sure you know what people are accepting before you send it out,” Albani explains. “Sending cover images, for example, is very important, because when you’re searching online, if you’re looking up a title and there’s no cover image, you might not necessarily buy that book; a cover makes you buy that book. But when you’re submitting your cover image to providers, you want to make sure that you know exactly the pixels and JPGs, whatever format the vendors need, because different providers accept different things.”