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Bowker Combines US and UK Brands for MR Unit

 

 

Published on http://www.mrweb.com.

New Jersey-based Bowker, which provides information for the publishing industry, has merged its US-based PubTrack Consumer and UK-based Book Marketing Limited (BML) under a new global brand, named Bowker Market Research.

Bowker provides bibliographic information, customer research and management solutions for publishers, booksellers and libraries. The company is an affiliated business of ProQuest and the official ISBN Agency for the USA and its territories, with additional operations in England and Australia.

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