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Bowker Mergers BML and PubTrack Brands to Create Bowker Market Research

 

 

Published on www.infodocket.com.

Bowker has merged the U.S.-based PubTrack Consumer brand with U.K.-based Book Marketing Limited (BML) under a new global brand named Bowker Market Research. Products and services coming together under Bowker Market Research are the newly merged U.S. and U.K. consumer research products, industry statistics, U.K.’s Book Marketing Society, and U.S. bibliographic statistics.

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