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Bowker Merges US and UK Consumer Research Brands; Random House Adds “Ideas Exchanges”

 

 

 

Published on http://lunch.publishersmarketplace.com.

Following their previous acquisition of UK-based Book Marketing Limited, Bowker is merging that unit’s work with their US-based PubTrack Consumer research line under the new global banner of Bowker Market Research. That moniker will now incorporate their consumer research around the world, industry statistics, the UK’s Book Marketing Society, and their…

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