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Bowker Research Shows Australia is a Global Leader in e-Book Adoption

STM Publishing

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Australia is one of the leading markets for e-book adoption, according to Bowker® Market Research’s Global eBook Monitor, a study that tracks consumer attitudes to and purchasing of e-books in 10 major world markets. Australia ranks along with the U.K. and the U.S. in adoption of e-books, with 43 percent of its online population reporting they have downloaded at least some digital content in the past six months. About a third of wired Aussies downloaded a free e-book, but 21 percent felt committed enough to the format to pay for a book. Bowker Market Research is a service of Bowker, an affiliated business of ProQuest.

“Australia is a particularly ripe area for the e-book market to develop,” said Jo Henry, director of Bowker Market Research. “There’s a long tradition of early adoption of technology and a wired population, with few barriers to downloading digital material.”

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