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Bowker Study Explores Information Habits of Travelers

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NEW PROVIDENCE, N.J., July 23, 2012 /PRNewswire/ — Buyers of travel guidebooks are much more likely to travel outside their home country than general book buyers and they like printed guidebooks to help them get the most out of their exotic destinations. That’s according to new research from Bowker, an affiliate of global information company ProQuest. In the new exhaustive study, Bowker explores the information-gathering and social networking habits of recreational travelers in the U.S. and U.K as well as how apps and websites help them in the vacation planning process. The study aims to enable travel publishers to plot rapid changes in consumer behavior sparked by new Internet-based resources.


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“Travel publishing is at a crossroads. As consumers’ use of the Internet and digital books grows, travel publishers have been investing in developing e-books, apps and websites,” said Jo Henry, director of Bowker Market Research. “This research identifies the information sources travelers are turning to and how satisfied they are. In particular, we explored how digital forms of information compare to physical guide books.”

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