First published on http://www.the-digital-reader.com/
There’s a new report out today from Bowker and it reaches a startling conclusion. US consumers like to buy stuff via this new-fangled invention called the internet.
The report is called 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, and it shows that 44% of books (both analog and digital) purchased in the US were bought online. This is up slightly from last year, when only 39% of books were bought online.
I only have access to the press release so I don’t have all the details in the report, but that press release does include a few driblets of information. For example, the PR mentions that women increased their lead over men in book buying, accounting for 58% of overall book spending in 2012, up from 55 percent in 2011.