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Children’s market 10% up on 2013

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First published on www.thebookseller.com

The UK children’s publishing market is up by 10% this year, making it the fastest-growing book sector ahead of what is expected to be a sell-out Bookseller Children’s Conference (25th September).

Nielsen BookScan data shows that consumers spent £187.9m on children’s books in the first eight months of 2014 (1st January–31st August 2014), up 10% on the same period in 2013. If the market stays more than 10% ahead of last year’s figures, it is projected to be worth £337m in 2014—the best year the children’s sector will have had since BookScan records began in 1998. Most kids’ categories are showing growth. Sales of children’s fiction, YA titles and picture books are all up, with only a slight dip (-2%) in sales of pre-school books.

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