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Consumers Without Borders: Chinese Consumers Present a Key Growth Opportunity for the U.S. Market This Holiday Season

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Social media is also an increasingly important platform for brands, both global and local, to build trust with the Chinese consumer. According to a recent Nielsen survey, sixty percent of Chinese shoppers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan. Over forty percent of the online Chinese shoppers surveyed said they were willing to share their experiences with new products through WeChat and other instant messaging tools.

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