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Country music is surging again

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First published on www.thestar.com


David Bakula, a VP for the Nielsen Company, the global brand that electronically tracks music sales, says country music has experienced constant growth over the past few years.

“If we look at the trends going up from end of year 2010 to end of year 2013, country’s done nothing but gain in share of Canadian sales,” Bakula observes, adding that country music accounts for approximately 10 percent of Canada’s total music sales.

“Not just with albums, not just with digital, not just with songs, but across the board, country’s becoming a bigger part of sales.”

Bakula reports that in the first six months of 2014, Canadians have bought 1.8 million country albums or their equivalent, down slightly from 2 million for the similar period in 2013, but acknowledges that 2014 “has been a pretty soft release year” in terms of major country artists.

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