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Did Twitter And Odell Beckham Jr.’s Circus Catch Help NBC’s Sunday Night Football Win The Ratings Last Night?

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First published on http://www.ibtimes.com/

 

All of this activity is great for Web-based media. Is it great for NBC as well? The catch took took place in the second quarter, giving those not watching SNF a chance to tune in for the second half, or at least turn on their DVRs. The echo in social media was immediate: Twitter says the moment was the most-tweeted during the game, resulting in 1.1 million tweets of the video that were viewed by 7.8 million people. If any of those people not watching the game then tuned in, it would have been material: NBC won the night averaging more than 20 million total viewers, according to preliminary results from Nielsen. “Walking Dead” clocked in at 13.3 million total adults.

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