Home > Media Mentions > Discovery’s ‘Shark Week’ reels in viewers, sets records among key demos

Discovery’s ‘Shark Week’ reels in viewers, sets records among key demos

First published on www.latimes.com

 

“Shark Week” did indeed make a splash on the Web and this year ranked as Discovery’s most social programming event to date.

On Facebook, 13 million people had more than 21 million interactions around “Shark Week” content, a 110% increase from last year’s programming, the network said.

Similarly, on Twitter, where many viewers used the hashtag “#KingOfSummer,” 10 “Shark Week” premieres ranked in the Daily Top 5 on Nielsen’s SocialGuide and generated 70 prime-time trending topics on the social media website over seven days.

Read full story. 

This entry was posted in Media Mentions and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.