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E-Book Buyers Continue to Shift from Dedicared E-Readers to Tablets

BISG | Book Industry Study Group

First published on www.bisg.org.

Multi-function tablets have become consumers’ preferred e-reading devices, overtaking dedicated e-readers for the first time, according to the Book Industry Study Group (BISG)’s closely watched Consumer Attitudes Toward E-Book Reading survey, an ongoing study powered by Bowker Market Research. Results from the first installment in Volume Four of the survey show 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey. During the same period, respondents’ choice of a dedicated e-reader fell from 49 percent to 42 percent. The study suggests the trend will continue as respondents’ intent to purchase a dedicated e-reader has dropped, while intent to purchase has remained consistent for tablets, at about 37 percent.

“Like so many other changes in e-book consumption, the move toward tablets developed very rapidly,” said Angela Bole, BISG’s Deputy Executive Director. “This ongoing survey provides an opportunity for companies in the book business to stay ahead of these trends as they emerge.”

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