First published on www.latinpost.com
What connects Latinos more than anything? La musica of course!
Whether you’re from the U.S., Spain, Mexico, Central or South America or beyond, music tends to be the common denominator when it comes to Latin culture. A passion and love for music is something that binds us together — let’s face it, Latinos have a love affair with music. It’s a part of our essence, and a recent Nielsen study further reiterated this point.
“The average Hispanic spends $135 per year on music, considerably more than the average consumer, who spends $105 per year,” according to Nielsen. “Much of this difference is explained by Hispanics’ love of live music and a cultural tradition that values communal celebration.”
The bulk of Latinos’ music spending breaks down as follows — $72 for live music, $14 for CDs, $13 for digital albums, and $8 for satellite radio.