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Fewer and fewer people are buying books as gifts these days

 

First published on http://www.avclub.com/

The number of books bought as gifts declined in 2013, according to a Nielsen Book Survey that was reported by the BBC. In both number and value, books as gifts decreased in the U.K., a trend that was also reflected in the U.S. The share of books bought as gifts sits at 22 percent, down from 24 percent in 2012, and making for a loss of 9 million books.

Still, while sales of print books have declined, e-books have grown by 45 percent since 2011, and the Kindle was the top-selling Christmas gift of 2011. The Pew Research Center reports that while readers are increasingly diversified in what medium they choose, with e-books and audiobooks gaining grounds, overall, reading remains steady in the U.S.

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