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Football’s return means big win for NBC


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First published on http://www.theguardian.com/


The Nielsen company said NFL games on Thursday and Sunday each drew more than 20 million viewers — and the most a non-football related program reached last week was an “NCIS” rerun with 10.6 million.

The 26.9 million who watched Thursday’s kickoff game between Seattle and Green Bay represented a 7 percent increase over the first game in 2013, which matched Baltimore and Denver.


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