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Generation Y takes to e-books

Published on www.smh.com.au.

GENERATION Y is leading the paperless book revolution, a new study has found.

A study released by London publisher Bowker has found that Australia and Britain have the second-highest e-book consumption, with 21 per cent of respondents saying they had paid for an e-book in the past six months. India took the top spot, with 24 per cent of respondents buying e-books.

In Australia, young adults aged 18 to 24 were the most prolific downloaders of adult fiction, the study found.

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Online book store Amazon says the most popular adult fiction e-book downloaded on Kindles in Australia was Fifty Shades of Grey: Book One of the Fifty Shades Trilogy by E.L.James.

The survey also revealed 19 per cent of Australia’s population had purchased an e-book – the highest proportion of a country’s population in the study. Britain came second with 17 per cent of its 62 million population purchasing an e-book, followed by the US with 16 per cent of its population of 313 million.

The research should act as a warning for those in the book business, said Kelly Gallagher, the vice-president of Bowker Market Research.

”Publishers and retailers must adapt to a very changed landscape. This research is essential for effectively navigating that new landscape and creating successful business models,” she said.

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