Published on www.smh.com.au.
GENERATION Y is leading the paperless book revolution, a new study has found.
A study released by London publisher Bowker has found that Australia and Britain have the second-highest e-book consumption, with 21 per cent of respondents saying they had paid for an e-book in the past six months. India took the top spot, with 24 per cent of respondents buying e-books.
In Australia, young adults aged 18 to 24 were the most prolific downloaders of adult fiction, the study found.
Online book store Amazon says the most popular adult fiction e-book downloaded on Kindles in Australia was Fifty Shades of Grey: Book One of the Fifty Shades Trilogy by E.L.James.
The survey also revealed 19 per cent of Australia’s population had purchased an e-book – the highest proportion of a country’s population in the study. Britain came second with 17 per cent of its 62 million population purchasing an e-book, followed by the US with 16 per cent of its population of 313 million.
The research should act as a warning for those in the book business, said Kelly Gallagher, the vice-president of Bowker Market Research.
”Publishers and retailers must adapt to a very changed landscape. This research is essential for effectively navigating that new landscape and creating successful business models,” she said.