First published on www.forbes.com
The Cowboy is finally preparing to ride away. After a total of 47 concerts on his farewell tour, George Strait will play his final show Saturday at AT&T Stadium. Because of the momentous occasion, prices on the secondary market have skyrocketed. According to TiqIQ, the average price for George Strait tickets at AT&T Stadium is currently $688.93, 229.64% above the $208.99 tour average.
Strait has played mostly arenas during the preceding dates on the tour, but two of his last three concerts have come in stadiums. His most recent stadium show was May 31 at Gillette Stadium in Foxboro with special guests Tim McGraw and Faith Hill. That concert had an average price of $82.37 and a get-in price of just $8 on the secondary market.
The get-in price for this show of $275 is higher than the average price for soloJason Aldean tickets for his concert at Dallas’ Gexa Energy Center in October. During his tour, Aldean has been one of the most expensive country tickets on the secondary market. The get-in price is also higher than the average price for half the home games on the Dallas Cowboys schedule, games against the New York Giants, Indianapolis Colts, Arizona Cardinals and Washington Redskins. The $688.93 average is more expensive than any average Cowboys tickets this season, with the season average currently $278.62.
George Strait tickets for Saturday night’s show won’t just be the country music icon playing his greatest hits like he has over the course of the tour so far. He will be joined by some of the biggest names in country music as special guests for the show. Aldean, Kenny Chesney, Eric Church, Faith Hill, Alan Jackson, Miranda Lambert, Vince Gill, Martina McBride and other are scheduled for appearances. With all of those special guests, the concert will likely surpass the two-hour set of more than 30 songs that has been the recipe of earlier tour concerts.
It’s been 33 years since Strait’s debut album Strait County was released in 1981. It’s been even longer since Strait has been touring, as he started in October 1975 with the Ace in the Hole Band. The band is now the backup for Strait and will be with him on stage during his final performance.
Strait has been one of the most successful artists in country music history. His 45 million albums sold since 1991, when Nielsen SoundScan started tracking music sales, is second for country artists behind Garth Brooks. In September 2012, Strait announced this tour would be the last of his career. Since that time, secondary market tickets have been in high demand for every date over the past two years. Saturday will be the last show of his career and country music fans will need to pay a premium too see it live. With the impact Strait had on country music over his career, its a price many would be willing to pay.