First published on http://www.cnet.com/
The partnership with Spotify is initially rolling out in English-speaking countries and Scandinavia — the US, UK, Ireland, Australia, New Zealand, Denmark, Sweden, Norway and Iceland, with other countries and languages coming “in the near future,” according to Bandpage.
Both Sider and Williamson said the companies will work together as the partnership develops out to understand better how musicians can be more targeted with deals. Though the “experiences” may not fit traditional molds, the opportunity is nothing to scoff at. Last year, data company Nielsen released a study finding that the 40 percent of music fans who account for three-quarters of the industry’s revenue could be spending up to $2.6 billion more on exclusive content and special access.