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Grandma got run over by a reindeer. In October.

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“Christmas music is comfort-zone radio for a lot of people,” Mr. Fisher said. “Given everything that has happened in Atlantic City and in South Jersey, this music really is a link to better times. That’s why we feel it works for us early.”

A seasonal playlist of just under 300 songs helps WEZW nearly double its normal ratings each year, Mr. Fisher said. According to Nielsen, adult contemporary stations that play Christmas music enjoy ratings increases of up to 87 percent during the workday hours but can gain as much as 129 percent in the evening, when listening is typically low. On Christmas Eve, listening can go up as much as 582 percent.

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