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Head for (the) Amazon: E-Books Thrive in Ems

Published on http://online.barrons.com.

Amazon.com didn’t take its moniker from the river of the same name in Brazil for nothing.

It seems that readers in that emerging nation, along with another gargantuan EM country, India, are in the forefront of e-book growth. With Internet access limited in India and mobile device penetration de minimus in both markets, there’s still plenty of room for growth in online book sales there.

 

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William Waitzman for Barron’sDie-Hard: Wired readers are favoring e-books in emerging markets, but some say it has enhanced their print purchases.

That’s according to Kelly Gallagher, a vice president at Bowker, a bibliography and research outfit. Gallagher held forth on the subject at last week’s PublishersLaunch conference, an online publishing forum spearheaded by digital publishing cognoscente Mike Shatzkin, who founded Idea Logical, and Michael Cader, who created Websites Publishers Lunch and PublishersMarketplace.com. The conference was held in New York alongside Book Expo America.

According to Bowker research, while more than 50% of respondents in both Brazil and India plan to buy e-books in the next six months, just one-third in the U.S. plan to do so.

Moreover, 80% of e-book buyers in India are ordering professional/business or academic books. The good news for old media: 14% say using e-books has increased their print-book buying.

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