First published on http://www.hispanicbusiness.com/
Nielsen is producing a series of vignettes featuring Latino consumers in honor of Hispanic Heritage Month, the ratings company announced. The videos will appear on its YouTube channel, with a new one popping up each Monday as part of its Conscious Consumers feed.
Nielsen defines a conscious consumer as a shopper who researches companies before buying from them and “who is a social change agent for their communities.”
In the videos, Latinos from diverse backgrounds discuss how they combine their economic clout with their heritage to affect desirable changes in their communities.
“These stories help illustrate the power of the conscious consumer through their vantage point,” said Stacie de Armas, vice president of community alliances, events and engagement at Nielsen.