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Influence of Bookstores and Libraries Eroding for Children

First published on www.publishersweekly.com.

 

The Bowker study had some surprises: most notably 84% of YA books were purchased by consumers 18 or older – and a full 35% of YA books were bought by consumers aged 18-29, by far the largest demographic. The second-largest demographic was age 30-44; within that segment, dispelling the notion that the YA books are gifts or purchases for teens, fully 80% of respondents reported “they bought the book for themselves.”

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