Home > Media Mentions > inPowered Introduces its Expert Ranking to Enable Marketers to Promote Expert Opinions About Their Brands

inPowered Introduces its Expert Ranking to Enable Marketers to Promote Expert Opinions About Their Brands

 

First published on http://www.businesswire.com

As recent research from Nielsen shows, content from trusted experts has far greater impact on people’s purchase decisions than either branded or user-generated content. But when people are making decisions, they are inundated by more content today than ever before, and it can be hard to find the credible information in the digital content haystack. inPowered’s Expert Ranking enables brands to cut through the noise by informing and inspiring potential customers via existing expert opinions.

 

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