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Just How BIG is Your Data?




Published on www.digitalbookwold.com.

If you haven’t heard, your data now needs to be big to make it worth your time and investment.

To be honest, I have to admit when I first overheard someone mentioning the term at a recent post-conference cocktail party (you know the kind—those parties where we get to sound smart and pass on half truths about our industry) — I thought they were speaking about a new rap artist named BIG Data—I mean why would we embrace a phrase like ‘big data’ when many struggle to make sense out of ‘little data’?

When approached by Jeremy at DBW to begin blogging for DBW on data issues in the publishing industry, I must admit I agreed with a bit of trepidation. You see, after carrying the data torch in this industry for nearly 15 years, there are days I feel a bit jaded about how we use and treat data. What could I say that might inspire readers to do something new or unique with their data? And then along comes ‘BIG data’ to make things even more complicated! Being the type of person that loves a challenge and frankly has a hard time saying ‘no,’ I accepted.

So, back to my first question: How BIG is your data?

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