First published on http://blog.chron.com/sportsupdate/
KBME (790 AM) said today it will rearrange its sports talk lineup beginning next Monday, moving the syndicated Jay Mohr show to evenings and restoring its all-local lineup from 6 a.m. to 6 p.m.
Matt Thomas will move into the 11 a.m.-2 p.m. slot now filled by the live broadcast of Mohr’s Fox Sports Radio show, and Charlie Pallilo’s show will now air from 2-6 p.m. The delayed broadcast of Mohr’s show will air from 6-9 p.m., where it will face frequent pre-emption by Rockets and Astros games.
The moves have the potential to eliminate what had been a drastic ratings drop for KBME during the Mohr show’s midday timeslot. According to the most recent ratings book from Nielsen Media, the station’s audience share among men 25-54 plummeted from 4.8 between 10 and 11 a.m., the final hour of the Greg Koch-N.D. Kalu show, to 0.2 for the first hour of the Mohr show at 11 a.m.