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Kindle Share of E-book Reading at 55%

Falling into Infinity

First published on http://www.fallingintoinfinity.com/.

At the end of June, Amazon’s Kindle family of reading devices was used to read e-books by 55% of e-book buyers, according to figures compiled by Bowker Market Research.Amazon’s share was up from 45% in the second quarter of 2010 and 48% in the second period of 2011, and the increase was aided by the release of the Kindle Fire. Since its introduction in late 2011, the Fire’s share of e-book reading has risen quickly and hit 18% in June. Some of its gains came at the expense of other Kindle devices, but the combination of dedicated e-readers and tablets gave Amazon its highest market share ever, topping the 49% the company had in the fourth quarter of 2010.

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