First published on http://timesofindia.indiatimes.com/
Max Life Insurance, one of the leading life insurers in India, has released an extensive research that aimed to gauge knowledge, attitude and behavior of active internet users in India on ‘protection and life insurance’.
The research imparts insights on awareness and attitude of Indian digital natives towards family protection. Max Life Insurance conducted this research in association with Nielsen India, India’s premier market research institution.
The key findings from a sample of 1009 respondents have indicated that Life Insurance is one of the most searched financial product online, but does not translate into proportionate purchases. North India displays highest engagement on the online channel and is well aware of benefits received by purchasing life insurance online. However, despite this displayed sensitivity towards life insurance, it does not fare well in the action quotient.