First published on http://www.huffingtonpost.com/
The leading market research company Nielsen recently stated in its Digital Consumer Report 84 percent of people use tablets and smartphones as a second device while watching TV(1). In addition, 39 percent of people use social media while at work(1). American culture and smartphone/connectivity habits are evolving with millennials leading the way and baby boomers and other generations following them. In some ways, advanced mobile networks and smart mobile devices have become the catalysts for this change. Americans are adept at downloading, uploading and viewing rich, personalized media content, irrespective of age or gender.