First published on http://www.balkans.com/
Nearly half of global internet users plan to make an online purchase in the next six months in popular categories, including clothing (46%), airline tickets (48%) and hotel (44%) reservations, according to a study from market research firm The Nielsen Co.
Nielsen surveyed more than 30,000 consumers with online access in 60 countries on their online buying and browsing habits across 22 consumer product categories.
“The lightning-fast pace of change in the digital landscape has ushered in a consumer mindset that is both adventurous and exploratory when it comes to online shopping,” says John Burbank, president of strategic initiatives. “Consumers everywhere want a good product at a good price, and the seemingly limitless options available in a virtual environment provide new opportunities for both merchants and consumers.”