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New Bowker Study on Ebook Markets

First published on http://newsbreaks.infotoday.com

The rise in ebook reading in the U.S. and U.K. over the last 3 years has been a key driver in the market share gains of e-retailers, according to research being released this month by Bowker Market Research. In the U.S., e-retailers accounted for 44% of book purchases by volume in 2012, up from 25% in 2010. In the U.K., the rise has been somewhat less dramatic but still significant, up from 25% in January-November 2010, to 38% in the same period in 2012.

E-retailers market share increases come at the expense of chain booksellers in the U.S., where their market share has dropped from 32% to 19% of volume. This sector has proved more resilient in the U.K., but even there, the bookshop share as a whole fell from 43% during January-November 2010 to 37% in the equivalent months in 2012.

“It is clear that the ebook format has really come of age in the U.S.,” said Jo Henry, director of Bowker Market Research, a service of ProQuest affiliate Bowker. “Ebooks’ market share has seen steady growth since January 2009, with steep rises after each Christmas.”

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