Home > Media Mentions > New market research shows that 55 percent of those buying books labelled ‘young adult’ are in fact 18 and over, a trend that’s only been increasing over the past several years.

New market research shows that 55 percent of those buying books labelled ‘young adult’ are in fact 18 and over, a trend that’s only been increasing over the past several years.

First published on http://kerikeri-covertocover.blogspot.com/.

“New market research shows that 55 percent of those buying books labelled ‘young adult’ are in fact 18 and over, a trend that’s only been increasing  over the past several years.”

This is really interesting – a new study by Bowker Market Research claims that the majority of people buying books aimed at the teen market are actually not teenagers. The largest group were in fact, aged between 30-44 years, of which 78 percent said they were buying for themselves, not someone else.

Read full story.

 

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