Published on www.publishersweekly.com.
Two new reports released in the past 10 days document the e-book market’s rapid growth in the U.S. and the U.K., and suggest that a significant global spike is close at hand. Among the major takeaways from the “Bowker Market Research Global eBook Monitor” or GeM, study, e-books are beginning to show strong signs of life internationally, while in the U.S., the latest survey from the Pew Internet & American Life Project shows that one in five Americans now say they have read an e-book, and that e-book consumers read more books.
According to Bowker’s v-p of market research, Kelly Gallagher, the GeM data show that the two most developed e-book markets—the U.S. and the U.K.—are following a similar script. “It’s important to note the way in which the U.S. and U.K. markets have copied each other,” Gallagher said during a Webinar last week. “What we see in U.K. market is that they are where the U.S. was about two and a half to three years ago.”