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Next-generation interactive TV enables a newly developed broadcasting system called Sheeva

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According to current figures from the Nielsen market research company, 43% of all European TV viewers between 15 and 35 years of age simultaneously watch TV and surf the web on their PC or mobile terminal. This is an incentive for TV and content producers to do some rethinking, in order to bring new formats from a platform to every conceivable type of terminal. The bwin Research & Development Department has met this challenge by combining bwin’s wide-ranging online gaming line-up, maximum interactivity and the product experience by means of Sheeva, in order to satisfy the new consumer demands.

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